Robin Potanin loves computer games. She’s defeated all the villains, won all the races, and found more secret doors leading to treasure than most of us can imagine.
From her years in the game and film development industry, Robin has formed a clear vision of the transformative potential the industry has for empowering regional youth, but is also acutely aware of the male privilege and misogynistic attitudes that stifle women’s participation.
In her role as the Deputy Director of Industry Development and Government Relations for the Academy of Interactive Entertainment (AIE), she is in a powerful position to influence policy and be a champion for change. Robin liaises with industry and government to strengthen AIE’s relationships with developers, publishers and government at local, state and federal levels.
AIE is Australia’s most awarded 3D animation, game design and visual FX education institution. It was created as a non-profit organisation to grow the creative digital sector, and its graduates have contributed to internationally renowned film visual effects and animation titles, such as The Lego Movie and Mad Max: Fury Road.
Prior to her national role, Robin was AIE Adelaide’s founding Head of School and facilitated its rapid growth and popularity with the local community, industry and government. She is also Chair of the South Australian chapter of the International Game Developers Association.
She draws on her 20 years of game and film development experience, which includes a six-year stint in Europe teaching and creating games.
Robin is in the final stages of a PhD in Digital Games with Falmouth University in the United Kingdom. Her thesis, “Hairpins and Cockpits: Personalities at play in racing game concept production”, builds on her experience working with Australian studio Ratbag and her experimental work with Gamelab concept development teams at the University of Applied Sciences in the Netherlands.
She is a participant in the Governor’s Leadership Foundation where she is exploring community innovation and the principles of adaptive leadership. Robin is a STEM mentor for the Office of Women and is on the planning committee for the TechJam Connected Music City Challenge 2016.
See Robin’s empowering talk on stage – buy your tickets here.